Seventy Seven Enterprises

At Seventy Seven Enterprises we provide media relations, public affairs and community relations consulting services to both agencies and companies (large and small) located throughout the United States.

MEDIA RELATIONS: TODAY, DIRECTING CHANGE

Students create powerful videos about suicide prevention: ‘It could save a life’

By: Scott Stump, Today.com

Ben Finnie never wants another family to feel the pain that his endured last summer when his older cousin committed suicide.

Kaleigh Finnie, 19, a bubbly college student from the Woodlands, Texas, took her life on June 15, 2015, leaving her family to wonder what they could have done to prevent the tragedy. speak-loud-enough-mental-health-teens-today-tease-160524_e512195cfc376e6d477a99becfdd7840-1-today-inline-large

“I think if she had have reached out, her parents and her friends and family would’ve done everything they could for her,” Ben Finnie told TODAY. “Talking to them in the aftermath, they were so broken up. They feel like it’s their fault, when it’s not. They would’ve done anything to help her.”

Finnie, 16, is now helping to spread the word about suicide prevention and erase the stigma of mental health issues by working with the Directing Change program in California. The student at Murrieta Valley High School is one of more than 2,000 California high school and college students who have created 60-second public service announcement videos about suicide and mental health to raise awareness around the state.

To continue reading click here to be directed to Today.com.

MEDIA RELATIONS: FRESNO BEE, DIRECTING CHANGE

Squashing a stigma: Clovis East students place second in suicide prevention film contest

MEDIA RELATIONS: CALIFORNIA HEALTHLINE, DIRECTING CHANGE

Youth Film Contest Seeks To Reduce Stigma Of Mental Illness

By: Ana Ibarra, California Healthline

Two years ago, Nick Walker won first prize in a short film contest that requires one-minute clips on suicide prevention or other mental health topics. speak-loud-enough_screengrab

He felt a little strange about winning, he said. Prior to the contest he had not thought much about raising awareness of mental illness. He’d joined the contest only because the teacher of his film class at Canyon High School in Anaheim had suggested it. Little did he know that it would soon figure prominently in his family life.

Walker’s video, “If We All Speak Loud Enough,” starts with teens silently mouthing their diagnoses into the camera, accompanied by subtitles: depression, bipolar disorder, post-traumatic stress disorder. By the end, they’ve all found their voices.

People with mental illness often feel they don’t have the power to speak up.

Nick Walker

Walker, now a 20-year-old student at Chapman University in Orange County, describes the experience as “eye opening” and “life changing.” He credits the program that sponsored the film competition with giving him and his family the tools they needed to help his younger sister, who was diagnosed with depression and anxiety shortly after the contest.

Walker is one of 4,000 students in California who have participated in the Directing Change Program and Student Film Contest since it started four years ago. The goal, program officials say, is to reduce stigma and cultivate acceptance of mental illness among young people, ages 16 to 25. They say it’s working.

To continue reading click here to be directed to California Healthline.

MEDIA RELATIONS: LOS ANGELES TIMES, TOYOTA PRO/CELEBRITY RACE

Alfonso Ribeiro wins the Pro/Celebrity race at Grand Prix of Long Beach

 By: Associated Press, Los Angeles Times

Alfonso Ribeiro won the 40th and final Toyota Pro/Celebrity Race, a fan521597674 favorite event at the Grand Prix of Long Beach.

Ribeiro was also the celebrity winner in 1994 and 1995, and the Pro winner in 2015. The host of “America’s Funniest Home Videos” also won “Dancing with the Stars” in 2014.

“I owe an awful lot to the city of Long Beach, they’ve been so supportive, and to Toyota, 40 years putting on this fantastic Pro/Celebrity Race and promoting Long Beach the way they have,” Ribeiro said.

Max Papis won the Pro category by finishing 4.872 seconds behind Ribeiro.

“It is just an amazing event and who won was the kids this event supports,” said Papis. “This is the best street course in America, maybe the world.”

To continue reading click here to be directed to the Los Angeles Times.

MEDIA RELATIONS: YAHOO, TOYOTA PRO/CELEBRITY RACE

‘Fresh Prince’ Star Alfonso Ribeiro Wins Last Toyota Pro/Celebrity Race at Long Beach Grand Prix

By: Debbie Emery,  Yahoo/The Wrap

“Fresh Prince of Bel-Air” star Alfonso Ribeiro proved he still knows how to live life in the fast lane this past weekend when he won the final ever Toyota Pro/Celebrity Race at the Long Beach Grand Prix in California.

la-sp-long-beach-grand-prix-celebrity-race-201-001He beat out star drivers including Adam CarollaFrankie MunizBrian Austin Green and fellow “Silver Spoons” alum Ricky Schroder at the 40th annual race, which ends after this year.

The “America’s Funniest Home Videos” host, who is also a past “Dancing With the Stars” champion, was the celebrity winner in 1994 and 1995, and the Pro winner in 2015.

Ribeiro actually credited Schroder for getting him into the racing scene, telling TheWrap before the race: “I came here with him, hung out during the practice and had a blast … I fell in love with it. Several years later they asked me to do it and there was no way I was going to say no.

“In these cars, we get up to 120 mph, but in my real professional driving, I’ve reached 190,” he revealed. “It’s good fun!”

To continue reading click here to be directed to Yahoo.

 

MEDIA RELATIONS: THE HOLLYWOOD REPORTER, TOYOTA PRO/CELEBRITY RACE

Stephen Baldwin, Al Unser, Jr. to Compete in Toyota Pro/Celebrity Race

By: Michael Walker, The Hollywood Reporter

Stephen Baldwin and Adam Carolla are among the Hollywood gearheads joining professional race drivers like two-time Indy 500 champion Al Unser, Jr. in the 40th Toyota Pro/Celebrity race, set to be held April 16 on the streets of downtown Long Beach, Calif.

Keanu Reeves and Al Unser, Jr. at the Toyota Grand Prix of Long Beach in 2009.

Keanu Reeves and Al Unser, Jr. at the Toyota Grand Prix of Long Beach in 2009.

Baldwin, Carolla and other returning celebrity drivers, including Brian Austin Green, Alfonso Ribeiro and Olympic medalist Dara Torres, the first woman to win the race, were chosen to compete with pro drivers who had won in previous years.

The contestants will all drive 210 hp Scion FR-S cars upgraded to racing specs on the 1.97-mile street course. The race benefits the Racing for Kids charitable organization that supports children’s hospitals in the U.S.

This will be the final year for the pro-am race, which is held in conjunction with the Toyota Grand Prix of Long Beach, the world’s second-oldest grand prix.

To continue reading, click here to be directed to The Hollywood Reporter.

MEDIA RELATIONS: Orange County Register, Premier Exhibitions Inc.

Bodies and Titanic exhibits to stick around until April

By: Lou Ponsi, Orange County Register

BUENA PARK — Two popular exhibits, originally scheduled to vacate the former Movieland Wax Museum last week, will stay put for at least four more months.

Titanic: The Artifact Exhibition and BODIES…The Exhibition were going to make way for a 54,000-square-foot attraction anchored by a 17,000-square-foot butterfly and hummingbird atrium.

One of the human figures that are on display at the new Bodies and Titanic exhibits, opening at the site of the former Movieland Wax Museum in Buena Park was show in an running position.   ///ADDITIONAL INFO .01.bodiestitanicopening.0801.mg- 07/25/2013  - Photo by MICHAEL GOULDING,THE ORANGE COUNTY REGISTER - Additional info, CQs, and keywords for searching: This is a preview of the new Bodies and Titanic exhibits, opening Aug. 1 at the site of the former Movieland Wax Museum. We are getting a personal tour of both exhibits before they open. This is expected to be the cover centerpiece of the daily's Go and Do section for Aug. 1.at the new Bodies and Titanic exhibits, opening at the site of the former Movieland Wax Museum in Buena Park. ///ADDITIONAL INFO .01.bodiestitanicopening.0801.mg- 07/25/2013  - Photo by MICHAEL GOULDING,THE ORANGE COUNTY REGISTER - Additional info, CQs, and keywords for searching: This is a preview of the new Bodies and Titanic exhibits, opening Aug. 1 at the site of the former Movieland Wax Museum. We are getting a personal tour of both exhibits before they open. This is expected to be the cover centerpiece of the daily's Go and Do section for Aug. 1.

One of the human figures that are on display at the new Bodies and Titanic exhibits, opening at the site of the former Movieland Wax Museum in Buena Park was show in an running position.
Photo by MICHAEL GOULDING, THE ORANGE COUNTY REGISTER

With the various approvals taking longer than expected for the new owner, Butterfly Pavilion, city officials contacted Premier Exhibitions, which owns the Bodies and Titanic exhibits, and invited them to stay through April 17, said Ruben Lopez, Buena Park’s economic development administrator.

The city is selling the property for $2.5 million to Butterfly Pavilion.

Premier has Bodies and Titanic exhibits elsewhere in the country, but the Buena Park venues have been the most popular, particularly with medical students and other educational groups, said Kelsey Duckett, spokeswoman for Premier.

“We definitely did not want to leave in the first place,” Duckett said.

To continue reading, click here to be directed to the Orange County Register.